Blog — effyourbeautystandards

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We are NOT defined by a number 

As women, we are taught we are defined by our bodies. By the size of our pants. Go up in size= less worthy. That, my loves, is diet culture. Diet culture is the worshipping of thinness, equating li...
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Fast Fashion

Sustainability in fashion goes beyond the materials an item is made from. While this is critical in protecting our planet, sustainability also refers to the ethical and fair treatment of every huma...
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Happy Earth Day

Know better, do better. Our business is in a shift. On so many levels. We are moving towards #slowfashion and working hard at being #sizeinclusive Our new goal is to carry all products in sizes XS-...
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F*cking Diet Culture

The frustration that we have felt in buying eco-friendly, sustainable pieces in curvy sizes does not compare to the frustration people in curvy bodies feel when clothes shopping. I have been doing...
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I am a Feminist

I  am a feminist and I am a mother. I believe in equity for people of all genders and raising my sons to value kindness and respect for all people. I believe in a woman’s right to choose how they w...
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